Lessons from legends: How Wayne Gretzky and Michael Jordan can inspire media sales success
In this article, Jeff Sleete draws valuable lessons for media sales professionals from sports legends Wayne Gretzky and Michael Jordan. Both athletes achieved greatness not only through raw talent but also through relentless practice, discipline, and a deep mental focus. Sleete emphasizes that sales, like sports, requires consistent effort, a focus on self-improvement, and the ability to handle setbacks. He challenges salespeople to commit to personal development, noting that many professionals never take the time to enhance their sales skills, with statistics showing 90% of salespeople have never read a sales book.