Welcome to SLEETE SALES SCRIPT, LLC

Why sharper vision makes sharper ads

Why sharper vision makes sharper ads | Sleete Sales Scripts, LLC | Media Sales Consultant | Sales Training | SleeteSales.com

In this Sleete on “The Street” column, Jeff Sleete explains why clear vision in sales must extend far beyond closing the deal. Using the concept of visual acuity as a metaphor, he shows how many sellers lose focus after the sale, allowing weak messaging, cliché-filled ads, and poor scheduling to undermine campaign performance.