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The power of a checklist: A smarter way to sell

The power of a checklist: A smarter way to sell | Sleete Sales Scripts, LLC | Media Sales Consultant | Sales Training | SleeteSales.com

In this Sleete on “The Street” column, veteran sales strategist Jeff Sleete explains how using a simple checklist can transform the way sales presentations are delivered. Rather than leading with a pitch, he encourages sellers to start by clearly defining and revisiting the client’s goals, turning the presentation into a collaborative, goal-driven conversation.