Turn December downtime into revenue

JEFF SLEETE | FOR E&P MAGAZINE | DECEMBER 19, 2025

In this Sleete on “The Street” column, veteran sales strategist Jeff Sleete challenges the common belief that December is a dead month for sales. Instead, he argues that the holidays create unique opportunities to strengthen relationships, connect with decision-makers and position advertisers for a strong start to the new year.

Drawing on more than 50 years of broadcast sales experience, Sleete encourages sellers to use December to upsell existing clients, schedule January prospect meetings and build early momentum for Q1 campaigns. His message is clear: sales professionals who lean in during the holidays often enter the new year with fuller pipelines and a competitive advantage.