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Lessons from legends: How Wayne Gretzky and Michael Jordan can inspire media sales success

Lessons from legends: How Wayne Gretzky and Michael Jordan can inspire media sales success

In this article, Jeff Sleete draws valuable lessons for media sales professionals from sports legends Wayne Gretzky and Michael Jordan. Both athletes achieved greatness not only through raw talent but also through relentless practice, discipline, and a deep mental focus. Sleete emphasizes that sales, like sports, requires consistent effort, a focus on self-improvement, and the ability to handle setbacks. He challenges salespeople to commit to personal development, noting that many professionals never take the time to enhance their sales skills, with statistics showing 90% of salespeople have never read a sales book.

Sleete advocates for a long-term approach to success in sales, similar to an athlete’s dedication to training. He encourages sales professionals to invest time in learning, reading sales books, and seeking advice from sales experts to continually improve their craft. Just like athletes, salespeople must persist, even during tough times, and develop the habits of excellence that lead to lasting success. By taking small but consistent steps to refine skills, salespeople can achieve significant growth and establish a solid reputation in their field.

Sleete On The Street | O Sale-o Mio - What Pavarotti can teach you about mastering the art of sales | Sleete Sales Scripts, LLC | Media Sales Consultant | Sales Training | SleeteSales.com
O Sale-o Mio: What Pavarotti can teach you about mastering the art of sales

In his article “O Sale-o Mio: What Pavarotti Can Teach You About Mastering the Art of Sales,” Jeff Sleete draws parallels between the discipline of legendary tenor Luciano Pavarotti and the dedication required for sales excellence. Sleete emphasizes the importance of continuous self-improvement, urging sales professionals to regularly refine their skills, much like a world-class performer hones their craft. By adopting a mindset of relentless practice and commitment, salespeople can elevate their performance and achieve greater success.

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Sleete On The Street | Look Up! | Sleete Sales Scripts, LLC | Media Sales Consultant | Sales Training | SleeteSales.com
Look up!

In his article “Look Up!” for Editor & Publisher, Jeff Sleete emphasizes the importance of targeting high-level decision-makers—such as owners, presidents, CEOs, and COOs—during sales calls. He argues that while many sales professionals focus their efforts on mid-level contacts, true authority and budget control reside at the top. By directing sales strategies toward these key individuals, media sellers can more effectively secure approvals and drive substantial business growth. Sleete’s insights encourage sales teams to elevate their approach and engage with those who have the ultimate decision-making power.

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