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Make hay while the sales shine – Sleete’s must have Q1 revenue ideas

Make hay while the sales shine – Sleete’s must have Q1 revenue ideas

Winter may be a slow season for some businesses, but for savvy media sales professionals, it’s the perfect time to “make hay while the sun shines.”

While others wait for spring to bring in ad dollars, you can capitalize on Q1’s biggest sales opportunities—targeting industries that thrive in the first quarter, from fitness and tax prep to home goods and big-ticket retail.

The key? Knowing where the money is moving and aligning your clients with timely promotions. Here’s how you can turn traditionally bleak winter billing into a strong start to 2025.

Sleete On The Street | O Sale-o Mio - What Pavarotti can teach you about mastering the art of sales | Sleete Sales Scripts, LLC | Media Sales Consultant | Sales Training | SleeteSales.com
O Sale-o Mio: What Pavarotti can teach you about mastering the art of sales

In his article “O Sale-o Mio: What Pavarotti Can Teach You About Mastering the Art of Sales,” Jeff Sleete draws parallels between the discipline of legendary tenor Luciano Pavarotti and the dedication required for sales excellence. Sleete emphasizes the importance of continuous self-improvement, urging sales professionals to regularly refine their skills, much like a world-class performer hones their craft. By adopting a mindset of relentless practice and commitment, salespeople can elevate their performance and achieve greater success.

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Sleete On The Street | Look Up! | Sleete Sales Scripts, LLC | Media Sales Consultant | Sales Training | SleeteSales.com
Look up!

In his article “Look Up!” for Editor & Publisher, Jeff Sleete emphasizes the importance of targeting high-level decision-makers—such as owners, presidents, CEOs, and COOs—during sales calls. He argues that while many sales professionals focus their efforts on mid-level contacts, true authority and budget control reside at the top. By directing sales strategies toward these key individuals, media sellers can more effectively secure approvals and drive substantial business growth. Sleete’s insights encourage sales teams to elevate their approach and engage with those who have the ultimate decision-making power.

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