Winter may be a slow season for some businesses, but for savvy media sales professionals, it’s the perfect time to “make hay while the sun shines.”

While others wait for spring to bring in ad dollars, you can capitalize on Q1’s biggest sales opportunities—targeting industries that thrive in the first quarter, from fitness and tax prep to home goods and big-ticket retail.

The key? Knowing where the money is moving and aligning your clients with timely promotions. Here’s how you can turn traditionally bleak winter billing into a strong start to 2025.