Milk and grit: The Cinderella Man mindset that wins in sales is the latest “Sleete on the Street” column from Jeff Sleete. In it, he draws inspiration from James J. Braddock, the famed boxer known as the “Cinderella Man.” His story of grit, humility, and persistence offers a powerful lesson for media sales professionals.

Rather than relying on charm or luck, Sleete emphasizes the value of consistent preparation and quiet resilience. These traits, he argues, are what drive long-term success. Even when circumstances are tough, staying focused and putting in the work makes all the difference.

This column is more than motivational. It’s a practical reminder that a grounded mindset, combined with genuine client focus, can help you rise above the competition.

Want to strengthen your sales strategy with grit and purpose?