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One more gift, one more sale: Tips to sleigh your goals in the new year

One more gift, one more sale: Tips to sleigh your goals in the new year

Jeff Sleete’s latest article emphasizes the importance of setting meaningful New Year’s sales resolutions to elevate your performance in 2025. Drawing inspiration from classics like “Columbo” and the heroic story of Desmond Doss, Sleete encourages sales professionals to go back to basics by honing core skills such as prospecting, presenting, handling objections, and closing. He also challenges readers to adopt a “one more” mindset—whether it’s making one extra call, sending an additional email, or following up with another prospect, small, consistent efforts can lead to extraordinary results.

Sleete underscores the vital need to know your sales data inside and out. Understanding metrics like your average sale size, number of conversations to secure meetings, and average close rate is crucial for identifying areas of improvement. By committing to these resolutions, sales professionals can transform the upcoming year into a period of growth and success.

Sleete On The Street | O Sale-o Mio - What Pavarotti can teach you about mastering the art of sales | Sleete Sales Scripts, LLC | Media Sales Consultant | Sales Training | SleeteSales.com
O Sale-o Mio: What Pavarotti can teach you about mastering the art of sales

In his article “O Sale-o Mio: What Pavarotti Can Teach You About Mastering the Art of Sales,” Jeff Sleete draws parallels between the discipline of legendary tenor Luciano Pavarotti and the dedication required for sales excellence. Sleete emphasizes the importance of continuous self-improvement, urging sales professionals to regularly refine their skills, much like a world-class performer hones their craft. By adopting a mindset of relentless practice and commitment, salespeople can elevate their performance and achieve greater success.

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Sleete On The Street | Look Up! | Sleete Sales Scripts, LLC | Media Sales Consultant | Sales Training | SleeteSales.com
Look up!

In his article “Look Up!” for Editor & Publisher, Jeff Sleete emphasizes the importance of targeting high-level decision-makers—such as owners, presidents, CEOs, and COOs—during sales calls. He argues that while many sales professionals focus their efforts on mid-level contacts, true authority and budget control reside at the top. By directing sales strategies toward these key individuals, media sellers can more effectively secure approvals and drive substantial business growth. Sleete’s insights encourage sales teams to elevate their approach and engage with those who have the ultimate decision-making power.

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